How Behavioral Targeting Works: Meet Jane

Meet Jane she lives in your area and as she interacts with web searches, web sites and advertising on Yahoo! her interest are revealed.

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Recent web searches, and other web activity is tracked

Her recent web searches include terms such as new fall fashions and she has clicked on ads for children's toys and new mini vans.

Jane's interests are identified

Most likely she is a young mother who likes fashionable clothes, shopping and is in the market for a mini van, obviously if you're a local clothing store or neighborhood auto dealer you'll want to meet Jane.

Reach your target with BHIP & Yahoo!

Through yahoo! you can make sure your advertising is delivered to people just like Jane making sure you're always talking to the right people. It's the smart cost effective way to drive positive ROI and help your business grow.